Sports Law

The sports industry has been transformed and become much more professional. The attractiveness of sport for spectators and sponsors remains unbroken and even continues to increase. New markets are being opened and completely new sports are being born with eSports. Accordingly, there is a great need for highly qualified commercial law advice on the part of the key players in sport, especially clubs, associations, sponsors, rights marketers and agencies.

Our lawyers have outstanding expertise and many years of experience in the legal fields required for comprehensive advice on sports law.

 

One of the focal points of our sports law practice is advice and representation in the areas of corporate law and association law, intellectual property law and copyright law, including social media, public commercial law (PPP), antitrust law, planning law, real estate law and public procurement law.

 

Our expertise in sports law:

Intellectual property law

  • Development and review of brand strategies
  • Research and registration of intellectual property rights such as trademarks, designs and patents as well as portfolio management
  • Legal examination of marketing and advertising measures such as advertising slogans, claims or betting and gambling games
  • Advice on the cross-border exploitation of personal rights for professional sportsmen and sportswomen, in particular regarding tax implications
  • Extrajudicial and judicial defence (warnings, injunctions, filing of protective letters) against the distribution of plagiarized materials or in other (potential) cases of infringement
  • Strategic advice and judicial representation in unfair competition law
  • Social Media: Advice on the legally compliant design of social media presences, in particular advertising labelling and marking obligations in connection with influencers or other online marketing
  • Legal advice on the conclusion of international license agreements

 

Company law as well as association law

  • Advice on corporate and association law issues, in particular regarding organisation and structuring (statutes, rules of procedure, formation of committees, attendance at general meetings of members and shareholders)
  • Legal review and advice on the liability and allocation of competences between executive bodies
  • Advice on reorganization measures and the formation of subsidiaries
  • Strategic advice on corporate governance for associations and companies
  • Advice on corporate law issues concerning association statutes and licensing
  • Legal advice and support in the restructuring of sports clubs

 

Public commercial law, public procurement law and construction/real estate law

  • Advice on construction and planning law and public procurement law for construction projects in the sports sector.
  • Assistance in tender procedures in connection with the refurbishment and construction of stadiums and sports and leisure pools
  • Advice on the planning, construction and operation of sports facilities as PPP projects
  • Legal advice on new construction and financing of sports facilities

 

antitrust law

  • Advising sports associations on association work in compliance with antitrust law
  • Preparation of committee meetings and drafting resolutions
  • Examination and implementation of possible antitrust sanctions against association activities contrary to antitrust law

 

investments

  • Advice on capital markets law, including in connection with the issuance of bonds (structuring, drafting of prospectuses and placement)

 

employment law

  • transfers
  • sports employment law
  • Advice on employment law issues regarding sportsmen and sportswomen and employees of associations/clubs

 

commercial

  • Advice on the drafting and negotiation of contracts of various types, including
  • Contracts in connection with the operation of sports facilities
    Marketing contracts
  • Review and drafting of contracts and general terms and conditions of all kinds
  • Drafting and negotiation of consultancy agreements

 

China

  • In- and outbound consulting to and from China, e.g. marketing of clubs and leagues, founding of companies, exchange programs

Our team